packaging
Experience Design
packaging
Experience Design
packaging
Experience Design
packaging
Experience Design
RAWRX
RAWRX
RAWRX
RAWRX
Create a packaging design which communicates the differentiating factor of the brand clearly
Create a packaging design which communicates the differentiating factor of the brand clearly
Create a packaging design which communicates the differentiating factor of the brand clearly
OUR CHALLENGE WAS TO
OUR CHALLENGE WAS TO












neutraceuticals
Kolkata, india
neutraceuticals
Kolkata, india
neutraceuticals
kolkata, india



We were assigned to make a vibrant packaging design that positions the product as making a lifestyle change and not taking a medicine only.
We were assigned to make a vibrant packaging design that positions the product as making a lifestyle change and not taking a medicine only.
We were assigned to make a vibrant packaging design that positions the product as making a lifestyle change and not taking a medicine only.
We were assigned to make a vibrant packaging design that positions the product as making a lifestyle change and not taking a medicine only.
INDUSTRY RESEARCH - Colours
INDUSTRY RESEARCH - Colours
The packaging had to have an “X factor” where it stands out on e-commerce marketplaces and retail outlets.
The packaging had to have an “X factor” where it stands out on e-commerce marketplaces and retail outlets.
The packaging had to have an “X factor” where it stands out on e-commerce marketplaces and retail outlets.
The packaging had to have an “X factor” where it stands out on e-commerce marketplaces and retail outlets.



By visually mapping the colors used by competitors on a color wheel, we gained valuable insights into the competitive landscape. This research was essential in differentiating our packaging design, ensuring it effectively grabbed the attention of our target audience and set us apart from our competitors.
By visually mapping the colors used by competitors on a color wheel, we gained valuable insights into the competitive landscape. This research was essential in differentiating our packaging design, ensuring it effectively grabbed the attention of our target audience and set us apart from our competitors.
By visually mapping the colors used by competitors on a color wheel, we gained valuable insights into the competitive landscape. This research was essential in differentiating our packaging design, ensuring it effectively grabbed the attention of our target audience and set us apart from our competitors.
By visually mapping the colors used by competitors on a color wheel, we gained valuable insights into the competitive landscape. This research was essential in differentiating our packaging design, ensuring it effectively grabbed the attention of our target audience and set us apart from our competitors.
The colour scheme chosen for Rawrx, effectively captures the brand's essence while appealing to the target audience. The energetic and lively hues align with the brand's mission to promote a healthy lifestyle and convey a positive impact on well-being.
The colour scheme chosen for Rawrx, effectively captures the brand's essence while appealing to the target audience. The energetic and lively hues align with the brand's mission to promote a healthy lifestyle and convey a positive impact on well-being.
The colour scheme chosen for Rawrx, effectively captures the brand's essence while appealing to the target audience. The energetic and lively hues align with the brand's mission to promote a healthy lifestyle and convey a positive impact on well-being.
The colour scheme chosen for Rawrx, effectively captures the brand's essence while appealing to the target audience. The energetic and lively hues align with the brand's mission to promote a healthy lifestyle and convey a positive impact on well-being.
INDUSTRY RESEARCH - Colours
INDUSTRY RESEARCH - Colours
neutraceuticals
KOLKATA, india
neutraceuticals
KOLKATA, india



Before
Before
Before
Before

After

After

After

After