


Typesetting
Typesetting
The aim was to highlight the essential words and phrases while keeping it modern, clean & straightforward.
The aim was to highlight the essential words and phrases while keeping it modern, clean & straightforward.



Colour theory
Colour theory


OUR CHALLENGE WAS TO
OUR CHALLENGE WAS TO
Create a brand identity that denotes
calm and peace
Create a brand identity which denotes
calm and peace
Create a brand identity denotes
calm and peace
We aimed to create a holistic and fluid design using calming earthy tones. Symbols representing Connect, Balance, and Belief were developed, while the color palette promotes stress relief and self-love. Modern, clean fonts were chosen to highlight essential words.
We aimed to create a holistic and fluid design using calming earthy tones. Symbols representing Connect, Balance, and Belief were developed, while the color palette promotes stress relief and self-love. Modern, clean fonts were chosen to highlight essential words.
The three Pillars
The three Pillars
We created a set of icons for them to communicate their philosophy which can be extended to their website and programs at the studio as well.
We created a set of icons for them to communicate their philosophy which can be extended to their website and programs at the studio as well.
We created a set of icons for them to communicate their philosophy which can be extended to their website and programs at the studio as well.
We created a set of icons for them to communicate their philosophy which can be extended to their website and programs at the studio as well.
















Branding & visual
identity Design
Branding & visual
identity Design
Branding & visual
identity Design
SAMA BY SELFCARE
SAMA BY SELFCARE
fitness and lifestyle
fitness and lifestyle
bombay, india
bombay, india
A WELLNESS
A WELLNESS
and
and
FITNESS STUDIO
FITNESS STUDIO
FITNESS STUDIO
















