Sabera
SCOPE OF SERVICES
Brand Strategy & Identity Design
Sabera is a family-run enterprise that began in 1993, founded by two brothers with a small trading business in cable TV equipment. Over the years, the company has grown steadily, expanding into fibre optics manufacturing, CATV broadband, and networking solutions, eventually becoming West Bengal’s largest MSO and ISP. Today, Sabera’s presence extends beyond telecommunications into infrastructure development, real estate and entertainment spaces.
They approached us to create a brand identity system that reflects this scale and ambition, while staying grounded in trust, relationships and long-term thinking.
Challenge
How do you create a brand identity for a diversified, family-run business that communicates leadership and credibility without feeling distant or overly corporate?
Sabera needed a system that balances confidence with warmth, formality with approachability, and growth with grounded values. The goal was to create a unified brand identity that could bring multiple verticals together under a single, coherent framework.
Story
We began by understanding the meaning behind the name itself. Savera, derived from Sanskrit, means morning, a moment of beginning, clarity, and quiet momentum. The shift to Sabera gives the brand a distinct identity while retaining the idea of renewal and forward movement.
This insight guided the brand direction. Instead of leaning on nostalgia or legacy, we focused on what Sabera represents today: steady growth, long-term thinking, and confidence in what lies ahead. The idea of “morning” was translated into a visual language that feels calm, optimistic, and assured, without being loud or overtly symbolic.
System
The identity is anchored by a logo inspired by the rising sun, symbolising progress, renewal, and new beginnings. The sun forms the core of the mark, supported by three ascending lines that suggest growth and continuity. Together, these elements create a symbol that feels calm, optimistic, and forward-looking.
A restrained colour palette reinforces this balance, with deep blues conveying trust and stability, paired with warm accents that add energy and warmth. Clean, legible typography ensures communication feels formal yet approachable.
Visual elements drawn from the logo extend across applications, creating a consistent language across corporate, infrastructure, and public-facing touchpoints. This is supported by a clear tone of voice that is confident, grounded, and people-first, reflecting Sabera’s leadership and community focus.
