Selfcare by Suman Agarwal
SCOPE OF SERVICES
Brand Direction, Packaging Experience, Visual Language
Selfcare is a health-&-wellness brand founded by celebrity nutritionist Suman Agarwal, created to empower individuals with personalised knowledge and guidance for healthy food choices.
They came to us to design their supplement line packaging tying into their existing brand language, yet making each product stand out on shelf.
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Challenge
How do you build packaging for a wellness brand in a crowded nutraceutical market, where the visual language is often similar, clinical or generic?
Selfcare needed a system that clearly communicated product benefits, dosage and identity, while remaining authentic to their warm, human brand voice.
Story
We began by working through industry research analysing competitor packaging colours, typography, layout and messaging. We identified gaps in the market and visual opportunities.
The goal: choose a palette that would pop in shelf-contexts while aligning with the existing brand’s tone.
System
We focused on typography and colour to ensure legibility and hierarchy of key information—product name, benefits, dosage. The approach allowed us to communicate essential information clearly and simply, while giving each SKU its own distinct presence.
We created a consistent layout structure across SKUs so each package shares a visual logic while allowing variation in colour and product name to differentiate. The key benefits and dosage instructions are clearly signposted using font and colour contrasts.
